3 SISTERS Malt Beverages
Work ends. Good times begin.
Setting the scene.
The idea was simple: the working day eventually ends, and that's when the good part begins. I translated that insight into a social-first campaign built around warm light, cold bottles, good company, and the feeling of switching off after work.
The problem to solve.
Beverage advertising is crowded with similar lifestyle imagery and product-led promotions. The challenge was to create something that felt premium and contemporary while giving 3 SISTERS a clear emotional territory that could work across social content.
The creative bet.
The campaign centred on the contrast between the working day and the moments that follow it. Warm golden-hour lighting, relaxed environments, product-focused compositions, and social-friendly layouts created a lifestyle world around the brand without losing product visibility.
Bringing it to life.
Developed the campaign concept, tagline, visual direction, product compositions, and social-first advertising assets. The system was adapted across feed content and campaign formats while maintaining consistent product presentation, typography, messaging, and brand identity.
What the work delivered.
Created an ownable campaign idea connecting the brand with post-work social moments.
Established a warmer lifestyle direction for 3 SISTERS across social communication.
Built a flexible campaign system that could translate across multiple social formats and creative executions.
Idea
Post-work
Positioned 3 SISTERS around the emotional transition from work mode to relaxation and social time.
Mood
Golden hour
Used warm lighting, relaxed environments, and product-focused compositions to create an inviting lifestyle identity.
Format
Social-first
Designed campaign assets specifically for fast-scrolling social feeds while maintaining strong product and message hierarchy.
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