Project 012025
Product Advertising / Social Media
NAWON Beverage Drink
Product-led social media and advertising creative designed to make NAWON’s basil seed drinks feel refreshing, distinctive, and visually memorable.
PARAKH KARKI — CREATIVE MARKETING & SOCIAL MEDIA
Creating brandspeople remember.
I combine creative thinking, social media, and performance-driven marketing to turn brand objectives into digital work people notice, engage with, and remember.
0+
Years of Experience
6+
Brands & Accounts Managed
800K+
Audience Reach
262K+
Paid Campaign Reach
11.9K+
Profile Visits
1K+
New Followers
8.3K+
Website Visits Generated
6.9K+
Link Clicks Driven
Brand Experience
NAWONBasil Seed Drinks
3 SISTERSMalt Beverages
SUPERCHEFFood Products
BRITISH COLORColor Manufacture
NAWONBasil Seed Drinks
3 SISTERSMalt Beverages
SUPERCHEFFood Products
BRITISH COLORColor Manufacture
Portfolio
Selected Work
A selection of campaigns, product visuals and social-first creative work.
Project 022025
Beverage Campaign / Social Media
3 SISTERS Malt Beverages
A social-first beverage campaign built around the transition from work to downtime, positioning 3 SISTERS as part of the moments worth looking forward to.
Project 032025
Food Advertising / Product Marketing
SUPERCHEF NEPAL
Product-focused food advertising designed to make everyday SUPERCHEF products clearer, more appetising, and more engaging across digital platforms.
About Parakh
commercial execution. Creative marketing meets
I'm Parakh Karki, a creative marketing and social media professional focused on building digital presence through strategy, creativity, and purposeful communication.
My work sits at the intersection of social media management, creative strategy, visual design, and digital marketing. I plan the content, shape the creative direction, manage campaigns, and turn brand objectives into work designed to capture attention and create meaningful audience connection.
I've worked across FMCG and industry brands, managing social platforms, campaigns, creative production, Meta Ads, SEO, and website content. I combine creative thinking with performance data and AI-assisted workflows to continuously improve how brands communicate, connect, and grow online.
Social Media ManagementCreative StrategyVisual DesignPerformance MarketingDigital Marketing
Experience
Where I've worked.
January 2026 — Present
Social Media Executive
Equity Trade International
I lead the social media and digital marketing efforts for a growing portfolio of FMCG brands, including Nawon Basil Seed Drink, 3 Sisters Drink Nepal, and SuperChef. My role spans strategy, content planning, creative direction, campaign execution, community engagement, and performance analysis — turning brand objectives into consistent digital communication. Within six months, the managed social portfolio generated 800.79K+ reach, 9.8K+ content interactions, 11.9K+ profile visits, and 1,087+ new followers. I also plan and optimize Meta Ads campaigns, generating 262K+ campaign reach while using performance data to refine creative and targeting decisions. Beyond social media, my responsibilities have expanded across 6+ FMCG brands to include SEO, website CMS and content management, product photography, and digital performance tracking, contributing to 8.3K+ website visits and 6.9K+ link clicks.
February 2024 — December 2025
Social Media Handler
British Color Industries Pvt. Ltd.
I managed day-to-day social media operations and digital content execution, helping maintain a consistent and engaging brand presence across digital platforms. My work covered content planning, creative development, publishing, promotional campaigns, and community management — taking content from concept through execution while keeping brand communication consistent. I created and optimized audience-focused content to strengthen visibility and engagement, while regularly monitoring reach, performance, and audience behaviour to identify opportunities for improvement. I also managed ongoing customer interactions and community communication, building a responsive digital presence and maintaining meaningful connections with the audience.
What I do
Services
Strategy, design and execution — everything a brand needs to move with clarity across social.
Toolkit
Skills & tools.
01
Marketing & Strategy
- Social Media Strategy
- Content Strategy
- Campaign Planning
- Brand Communication
- Competitor & Market Research
- Audience Research
- Digital Marketing
- Community Management
02
Creative & Design
- Adobe Photoshop
- Canva
- Visual Storytelling
- Product Advertising
- Social Media Design
- Creative Direction
- Campaign Creative
- Campaign Creative Content Production
03
Analytics & Digital
- Meta Business Suite
- Audience Insights
- Meta Ads Manager
- KPI Tracking
- Campaign Performance
- SEO
- Website CMS Management
- Performance Reporting
I use AI as a creative accelerator — for research, ideation, content development, visual exploration, and workflow optimization. The technology speeds up the process, while strategy, creative direction, brand judgment, and final execution remain human-led.
Strategy gives creativity direction
Creativity earns attention.
Data turns attention into growth
Every idea should move the brand forward.
Good creative is more than something that looks good on a feed. It needs a reason to exist. I approach every project by connecting strategic thinking with creative execution — understanding the audience, defining the objective, creating the visual language, and using performance data to make the next decision smarter.
Process
0101 / 05
Understand
I begin by understanding the brand, its audience, market position, competitors, products, and business objectives. This foundation helps identify the right opportunities, audience needs, and communication angles before any creative work begins.
0202 / 05
Strategize
I translate research and business objectives into a focused social media and content strategy. This includes defining content pillars, campaign directions, messaging, platform priorities, audience approaches, and a clear roadmap for consistent brand communication.
0303 / 05
Create
I develop purposeful content and visual communication designed to capture attention while maintaining a strong and recognizable brand identity. From social creatives and product campaigns to copy and promotional concepts, every element is created with the audience and objective in mind.
0404 / 05
Launch
I bring the strategy to life through structured content publishing, campaign execution, community engagement, and paid media activation. Each campaign is delivered with attention to timing, platform requirements, consistency, and the overall customer experience.
0505 / 05
Optimize
I monitor content and campaign performance to understand what resonates with the audience and where opportunities exist. Using reach, engagement, profile activity, traffic, and advertising performance, I continuously refine the creative and strategic approach to improve future results.
Gallery
Work in the wild.
SUPERCHEFProduct Advertising
SUPERCHEFCampaigns
SUPERCHEFFood
SUPERCHEFSocial Media
SUPERCHEFCampaigns
SUPERCHEFFood
SUPERCHEFBeverage
SUPERCHEFSocial Media
SUPERCHEFCampaigns
SUPERCHEFBeverage
SUPERCHEFCampaigns
SUPERCHEFSocial Media
SUPERCHEFProduct Advertising
SUPERCHEFProduct Advertising
Every visual keeps the product, label and branding exactly as produced.
See full case studies→Resume
Want the full story?
Roles, responsibilities and the full picture of what I do — in one clean document.
Contact
Let's build something people remember.
Available for creative marketing, social media, brand campaigns and selected collaborations.